Research on the influence of using augmented reality technology in industrial display design

Wei Li; Shijing Cheng

doi:10.1117/12.2680394

27 June 2023 Research on the influence of using augmented reality technology in industrial display design

Wei Li, Shijing Cheng

Proceedings Volume 12705, Fourteenth International Conference on Graphics and Image Processing (ICGIP 2022); 1270531 (2023) https://doi.org/10.1117/12.2680394
Event: Fourteenth International Conference on Graphics and Image Processing (ICGIP 2022), 2022, Nanjing, China

Abstract

Background: This study mainly discusses the change of traditional display design and the impact on visitors' experience by applying augmented reality technology to large-scale industrial display design. Methods: literature research, case study and comparative analysis were used method. First, it studies various literatures about augmented reality, and then designs and makes practical business cases. Finally, the impact of visitors on augmented reality experience is investigated. After the hypothesis is established through SPSS data analysis, the data is collected from the visitors through questionnaire survey, and the experience before and after using augmented reality is compared and analyzed by T-test analysis. Finally, the conclusion is drawn. Results: firstly, the application of augmented reality technology makes the visual effect of display design more intuitive, vivid, and interesting, and brings more effective publicity for the promotion of enterprises and brands. Secondly, users feel the near real product experience, receive rich and colorful information, and can interact with each other in real time, which brings visual, auditory, and tactile experience to the audience.

Citation Download Citation

Wei Li and Shijing Cheng "Research on the influence of using augmented reality technology in industrial display design", Proc. SPIE 12705, Fourteenth International Conference on Graphics and Image Processing (ICGIP 2022), 1270531 (27 June 2023); https://doi.org/10.1117/12.2680394

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