The interaction of non-absorbent materials (PVC, PS, films etc.) with the testing inks was researched. Measurements of the imprint's optical characteristics were taken depending on the inks and substrate and its morphology. The research of mentioned parameters is required while creating absolutely new materials to be a printing surface and testing system "printing material-ink". These measurements allow determining the possibility of current existing materials use in a particular technological process of printing. The relationship between printed surface wetting and its technical-printing parameters is determined. The interaction of the ―printed surface - ink‖ system is predicted. The component pairs mutual influence onto the printing process is determined. The possibility to ensure the normalized color difference and optical characteristics of imprints was taken into account.
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