Prediction and analysis of in-vehicle coupon acceptance behavior

Yurou He; Yunpeng Chen

doi:10.1117/12.3003856

11 October 2023 Prediction and analysis of in-vehicle coupon acceptance behavior

Yurou He, Yunpeng Chen

Proceedings Volume 12800, Sixth International Conference on Computer Information Science and Application Technology (CISAT 2023); 1280002 (2023) https://doi.org/10.1117/12.3003856
Event: 6th International Conference on Computer Information Science and Application Technology (CISAT 2023), 2023, Hangzhou, China

Abstract

In order to promote the coupon distribution in the Web 3.0 scenario and explore new areas of marketing strategy, this research focuses on the user-delivery mechanism of coupons in different driving mobile scenes, introduces the data mining method, and proposes the fusion algorithm integrating Logistic Regression, SVM, Random Forest and Adaboost based on stacking model to build the prediction model of in-vehicle coupon acceptance behavior. By comparing the performance of the fusion model with four single models, the results show that the fusion framework can effectively improve the model training effect. In addition, this paper uses the statistical grouping method to analyze the driving distance and the types of coupons and puts forward the strategy of coupon delivery: coupons are issued to users within 15 minutes' drive of the shop, and users with a drive above 25 minutes will issue takeaway coupons instead.

(2023) Published by SPIE. Downloading of the abstract is permitted for personal use only.

Citation Download Citation

Yurou He and Yunpeng Chen "Prediction and analysis of in-vehicle coupon acceptance behavior", Proc. SPIE 12800, Sixth International Conference on Computer Information Science and Application Technology (CISAT 2023), 1280002 (11 October 2023); https://doi.org/10.1117/12.3003856

ACCESS THE FULL ARTICLE

INSTITUTIONAL
Select your institution to access the SPIE Digital Library.

SELECT YOUR INSTITUTION

PERSONAL
Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.

PERSONAL SIGN IN

No SPIE Account? Create one

PURCHASE THIS CONTENT

SUBSCRIBE TO DIGITAL LIBRARY

50 downloads per 1-year subscription

Members: $195

Non-members: $335 ADD TO CART

25 downloads per 1 - year subscription

Members: $145

Non-members: $250 ADD TO CART

PURCHASE SINGLE ARTICLE

Includes PDF, HTML & Video, when available