Intelligent design approaches for enhancing efficiency in short video advertisement production

Xin Zeng; Kailong Fan

doi:10.1117/12.3040601

17 October 2024 Intelligent design approaches for enhancing efficiency in short video advertisement production

Xin Zeng, Kailong Fan

Author Affiliations +

Proceedings Volume 13289, International Conference on Optical Communication and Optoelectronic Technology (OCOT 2024); 132890K (2024) https://doi.org/10.1117/12.3040601
Event: The International Conference on Optical Communication and Optoelectronic Technology (OCOT 2024), 2024, Hangzhou, China

Abstract

The traditional domain of e-commerce short video advertisements is currently grappling with the paradox of prolonged production cycles amid a surge in market demand. Simultaneously, prevalent user-friendly tools for short video ad generation face template-related issues, limiting their ability to meet enterprises' demands for personalized brand marketing. This research based on the Science of Human Affairs and the perspective of mental imagery, conducts a spatial deconstruction analysis of short video ads design processes and contents. Leveraging multimodal learning methods, the research formulates an intelligent generation design scheme for short video ads.

(2024) Published by SPIE. Downloading of the abstract is permitted for personal use only.

Citation Download Citation

Xin Zeng and Kailong Fan "Intelligent design approaches for enhancing efficiency in short video advertisement production", Proc. SPIE 13289, International Conference on Optical Communication and Optoelectronic Technology (OCOT 2024), 132890K (17 October 2024); https://doi.org/10.1117/12.3040601

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