Conflicting activities, 1977-1980

doi:10.1117/3.2572061.ch6

Book: Fortunes of High-Tech: a History of Innovation at ASM International

Author(s): Jorijn van Duijn

Published: 2019

https://doi.org/10.1117/3.2572061.ch6

Abstract

At the end of the 1970s, ASM completed the transformation from sales representation into semiconductor equipment manufacturer. The disengagement with principals continued to happen with the corresponding clashes. Moreover, ASM, in its new role as equipment manufacturer, itself had to hire sales representatives. Against this backdrop, the Japanese semiconductor industry embarked on an ambitious plan to overcome its technological gap with the United States. The nascent American subsidiary of ASM capitalized on an insatiable Japanese demand for American technology. ASM entered the Japanese market.