Aesthetic appreciation is a complex cognitive processing with inherent aspects of cold as well as hot cognition. Research
from the last decades of empirical has shown that evaluations of aesthetic appreciation are highly reliable. Most
frequently, facial attractiveness was used as the corner case for investigating aesthetic appreciation. Evaluating facial
attractiveness shows indeed high internal consistencies and impressively high inter-rater reliabilities, even across
cultures. Although this indicates general and stable mechanisms underlying aesthetic appreciation, it is also obvious that
our taste for specific objects changes dynamically. Aesthetic appreciation on artificial object categories, such as fashion,
design or art is inherently very dynamic. Gaining insights into the cognitive mechanisms that trigger and enable
corresponding changes of aesthetic appreciation is of particular interest for research as this will provide possibilities to
modeling aesthetic appreciation for longer durations and from a dynamic perspective. The present paper refers to a recent
two-step model ("the dynamical two-step-model of aesthetic appreciation"), dynamically adapting itself, which accounts
for typical dynamics of aesthetic appreciation found in different research areas such as art history, philosophy and
psychology. The first step assumes singular creative sources creating and establishing innovative material towards
which, in a second step, people adapt by integrating it into their visual habits. This inherently leads to dynamic changes
of the beholders' aesthetic appreciation.
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