A new method to analyze visual efficiency in interactive web environment

Wen Lv; Tingting Li; Zhenping Xie

doi:10.1117/12.3026348

27 March 2024 A new method to analyze visual efficiency in interactive web environment

Wen Lv, Tingting Li, Zhenping Xie

Proceedings Volume 13105, International Conference on Computer Graphics, Artificial Intelligence, and Data Processing (ICCAID 2023); 131052C (2024) https://doi.org/10.1117/12.3026348
Event: 3rd International Conference on Computer Graphics, Artificial Intelligence, and Data Processing (ICCAID 2023), 2023, Qingdao, China

Abstract

Interactive web interfaces are widely used, yet users often struggle to discover important and useful information. Psychologists have pointed out that in the process of human visual perception, the global topological characteristics of objects will be perceived first. In this study, we propose a cognitive experiment system to explore what object properties affect visual efficiency in interactive web environments. Our experimental results showed that, first, if a small number of colors are allocated to different objects, these objects could be more effectively memorized than no color or too many colors. Second, in static single-page, different topology structures will not cause apparently different visual attraction, however, topological structural differences could be stronger memorized. Third, in dynamic HTML, the motion changes will induce stronger visual attention and memory intensity, than their own topology changes. Subsequently, we verified the feasibility of the experiment system in real webpages and demonstrated that the above results can theoretically guide better web interaction design works with less cognitive load of users, higher operation efficiency and more natural user experience. In addition, some design reference suggestions are also provided in our study.

(2024) Published by SPIE. Downloading of the abstract is permitted for personal use only.

Citation Download Citation

Wen Lv, Tingting Li, and Zhenping Xie "A new method to analyze visual efficiency in interactive web environment", Proc. SPIE 13105, International Conference on Computer Graphics, Artificial Intelligence, and Data Processing (ICCAID 2023), 131052C (27 March 2024); https://doi.org/10.1117/12.3026348

ACCESS THE FULL ARTICLE

INSTITUTIONAL
Select your institution to access the SPIE Digital Library.

SELECT YOUR INSTITUTION

PERSONAL
Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.

PERSONAL SIGN IN

No SPIE Account? Create one

PURCHASE THIS CONTENT

SUBSCRIBE TO DIGITAL LIBRARY

50 downloads per 1-year subscription

Members: $195

Non-members: $335 ADD TO CART

25 downloads per 1 - year subscription

Members: $145

Non-members: $250 ADD TO CART

PURCHASE SINGLE ARTICLE

Includes PDF, HTML & Video, when available

Members: $17.00

Non-members: $21.00 ADD TO CART

PROCEEDINGS
11 PAGES

DOWNLOAD PAPER SAVE TO MY LIBRARY

GET CITATION

RIGHTS & PERMISSIONS

Get copyright permission Get copyright permission on Copyright Marketplace

KEYWORDS

Visualization

Color

Human-machine interfaces

Eye tracking

Design

Target recognition

Visual analytics

Show All Keywords

Keywords/Phrases

Search In:

Publication Years