Dairy cow farming is one of Greece's most important livestock industries, as it contributes to the gross value of livestock production at approximately 18%. Cow milk production in our country is 600,000 tons, but approximately 170,000 tons are imported each year. In Greece, 63% of the trade deficit is due to livestock products, which shows that the domestic livestock industry has very low competitiveness. In recent years, the number of dairy farms in Greece has decreased. The decrease in farms was observed mainly in small-sized farms, while the number of medium and large farms increased, while there was an increase in milk production. Compared to previous years, dairy cow rearing conditions have improved significantly in the last decade. Stables that were traditionally used were replaced by new facilities, and the development of intensive feeding systems for dairy cows resulted in a significant improvement in the quality of the products and in their health, always in connection with the improvement of animal management conditions. The dairy cow farming business model is the path of the future for today's milk producers. The purpose of this study was to examine the effect of the business model on the economic and productive viability of dairy farms in Central Macedonia, Greece. The data used in the case study was obtained from 186 dairy cow farms in the area, that participate in a program of genetic improvement of the Holstein breed. The statistical analysis of the survey was performed using the SPSS 24 statistical package. Results showed that there is a strong correlation between the form of the business model and the gross margin as well as basic financial indicators of the dairy farms.
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