Dr. Jingjing Zhang Profile

Dr. Jingjing Zhang

at Dalian Univ of Science and Technology

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Proceedings Article | 27 June 2022 Paper

Network marketing recommendation strategy based on dynamic data mining

Jingjing Zhang, Hong Wang, Yujia Yang

Proceedings Volume 12253, 122531B (2022) https://doi.org/10.1117/12.2639656

KEYWORDS: Data modeling, Neural networks, Mining, Statistical modeling, Neurons, Data mining, Evolutionary algorithms, Artificial neural networks, Error analysis, Data processing

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The advent of the Internet economy era, while bringing convenience to consumers lives, has brought new opportunities and challenges to the precise positioning of network marketing. Traditional marketing methods often use massive coverage advertising to promote products, reduce prices, discounts, and other promotional preferences to attract customers, which makes it difficult to accurately meet consumer demand, resulting in low advertising conversion rate, huge marketing costs and a serious waste of resources. This paper establishes a precision marketing model for the network community and obtains the characteristics of consumer behavior in the network community, accurate mining and analysis of the network community. Finally, through the experiment to test the effect of the precision marketing model for the network community, some suggestions on the construction and optimization of the precision marketing model and the network community are obtained to get the enlightenment of promoting the steady development of the sales industry and provide a reference for sales enterprises to improve the precision marketing mode and build and maintain their network community.

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